Sunday, 25 August 2013



South Africa is known for hosting and organising local events that attracts crowds from all walks of life. As Mzansi is developing in hosting local events, it is also improving in hosting big and international events. With no doubt as a public relations practitioner someday you will find yourself having to organise an international event. We must keep in mind that to host an event is another story and to host a succesful event is another story. Based on our past events, does SA has what it takes to organise big and major events?

Mzansi has hosted big international events that were successful, but just to be specific we will focus on the upcoming Rihanna World Tour event that will take place on the 13th October 2013 at FNB Stadium JHB and 16th October 2013 at Cape Town Stadium CPT. On Monday 19th August 2013 the #1 Facebook diva confirmed with Big Concerts that she will be performing in SA two big cities which are Cape Town and Johannesburg. The queen of "Diamonds" will be performing for the second time in the South African soil, she performed back in 2006 as an opening act on famous rapper Jay-Z event. The tickets for the event can be purchased at computicket and at prices from R330 to R930 for Johannesburg and R275 to R820 for Cape Town.


As a reader of this blog before sharing your thoughts about South Africa's potential on hosting international events. For sure your question might be; what is it that makes event organisers choose to host events on SA? According to researched information by the Exhibition and Events Association of Southern Africa has listed reasons for hosting events in South Africa. The main reason is the cost effectiveness, English is spoken across SA, SA summer is during the northern hemisphere, and SA offers infrastructure of top-of-range equipment, internet, connectivity, cellphone coverage, roads and airlines. For more information visit

Before the queen of pop hits the shores of South Africa, do you think South Africa has what it takes to host this event and make a success of it? In your own words when it comes to hosting international events, do you think South Africa has done enough, or it needs to work on the equipments, resources, equipments, sound systems and transportation?


Tuesday, 20 August 2013

PR & Marketing Sustains the Vaal Beach Party


South Africa is one country that host big and entertaining events, but what is it that sustains those events? Events on their own can never be a success but they need good PR and Marketing to be sustainable. The importance of good PR and Marketing is that the event can be easily accessible to the target audience and can also be presented in an appealing way to the target audience. The All Weekend Vaal Beach Party is one of the successful events in the South African calendar.

The event is hosted by Masia Sound Productions (MSP), with the intentions  of celebrating or welcoming Spring in style. The 4th annual Vaal beach party 2013 promises to be much more entertaining with performances by DJ Black Coffee (House DJ), Brickz (Kwaito artist), Ralph Gum (International DJ) and other well known DJ's, Singers, Performers, and Comedians.

 The 4th annual Vaal beach party is a 3 day event that starts on the 29th August 2013, with a comedy show featuring 6 best SA comedians and it will continue to the main event on the 31st August 2013 at 12:00pm and it will end at 6am 1st September 2013. The venue of the event is at the Dick Fourie Cricket Stadium (Vereeniging) and tickets are sold at Shoprite, Checkers, Computicket at R120, Vip R350 and Vvip R650. For more information visit

As the Vaal beach party is going to it's 4th year of existence, would you say good PR and Marketing was implemented to the event? Keep in mind that PR and Marketing are the to make the event appealing, vibrant, new, desirable, interesting and entertaining. If  you say the Vaal beach party is entertaining and appealing then will have to agree that good PR and Marketing was implemented, but if you say the event is not interesting and it has not reached the qualities of a good event,  then the PR and Marketing failed us the target audience. Kindly browse the website and in this blog, do comment and tell whether the PR and Marketing to the event was good or bad.